Symphony Retail Cloud for Brand Category Managers

Manage category effectiveness across all retailersCategory managers often do not have a view of category performance across all retailers from a customer point of view. Our Shopper Marketing Solutions give CPG retailers a composite view of all the data – even when its purchased from multiple sources. It includes customer behavior data and its impact on sales – all at a national level – helping drive key trade fund allocation decisions across retailers.

Shopper Marketing Solutions
Tracking market share and customer trends across retailers, geographies and categories improves trade fund effectiveness and allocation.
Understand Brand Impact By Retailer and Supplier
View Customer Segment-Based Market Share
Revenue Graphic
Retail Cloud

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