Leverage deep consumer insights to drive resultsTracking dynamic changes in consumer brand affinities and purchase intents is a challenge for brand managers. Syndicated research is often fragmented in silos and not available as cohesive actionable insights. Our Consumer and Brand Insights solutions help brand managers monitor consumer behaviors across channels and devices. Simmons, a member company of SRC, helps you measure and track shifts in brand affinities, loyalties and purchase intent.
Better understand brand affinity, loyalty and purchase intent with a unified view that gives brand managers actionable insights to activate shopper behavior.